20 August 2023
GREEN IS LIFE - 30 years of an exhibition that hit the jackpot
This year's GREEN IS LIFE & FLOWER EXPO POLAND International Exhibition will be held from August 31 to September 2 at the EXPO XXI WARSAW.
The year 2023 marks thirty years since the establishment of the cyclical plant and garden exhibition GREEN IS LIFE , hosted in late summer in Warsaw. This now international, prestigious and universally recognized fair, built its brand consistently, on solid foundations. The name of the exhibition, and at the same time the motto guiding the activities of the organizer - the Polish Nurserymen Association - hit the nail on the head. Now that the event's 30th birthday is approaching, it is clear that the slogan “Green is life” has never been as relevant as it is today.
A well-rooted initiative
At the base of the current success of the GREEN TO LIFE trade fair, which has been in existence since 1993, lay the bright idea and determination of the Polish Nurserymen's Association. The association, which was founded in 1991 by a small group of domestic producers of trees, shrubs, perennials and climbers, rapidly entered Poland's new era of market economy, grew rapidly and had clearly defined goals. Among them was the need to promote its own products at its own professional exhibition, which would become a reference point for participants in the green industry. It will showcase a diverse and expanding product range. It will set trends and quality standards. It will fulfill educational goals. It will attract the attention of landscape architects, urban planners, garden center owners, wholesalers, importers, as well as final customers, which will stimulate prosperity in the retail trade.
From the beginning, GREEN TO LIFE has been an exhibition aimed at two audiences - professionals (B2B) and hobbyists (B2C).
The central meeting point of the green industry
The organizers of the International Exhibition GREEN IS LIFE & FLOWER EXPO POLAND 2023 are preparing this special edition - combined with the celebration of the 30th anniversary of the event - with joy and hope. They are aware that GREEN TO LIFE has shaped plant trends, co-created the horticultural market and accelerated its transformation. That it has accompanied over the past three decades positive changes in people's attitude to greenery in their immediate surroundings, as well as influenced institutional actions in this field, provided ready-made professional solutions and first-hand information. The Polish Nurserymen's Association and the Greenery Promotion Agency still intend to pursue ambitious goals and challenges. They want the exhibition, which, like a lens, brings all these initiatives together, to establish itself as a central meeting point for the industry.
