The competition aims to extensively promote new and interesting varieties of trees, shrubs, climbers and perennials. Participation in the competition brings a number of benefits associated with the promotion of novelty plant varieties, as well as recognition of the exhibitors and their businesses. Portraits of plants, along with information about the entity that submits a plant in the competition, are posted on Polish Nurserymen Association website and, visited by more than 600 thousand users per month. New products are promoted in various gardening magazines, also in the form of inserts, as well as via social media. Awards and prizes are conveyed during a ceremonial opening of the exhibition in the presence of numerous Polish and international journalists. The excellent location of the stand that features the novelty plant varieties, ensures that most visitors to the exhibition begin their visit to the fair right from this stand.

In accordance with the competition rules, new varieties mean taxa that are just being brought to production and/or they are being produced in Poland fairly recently, or after a long interruption. Plant varieties submitted in prior Plant Novelties Competitions cannot be the subject of the Competition. Specific requirements and other details, as well as eligibility terms are set forth in the Rules.