24 August 2008
XVI The International Exhibition "Green is Life"
“Green is Life”– the International Exhibition of Plants and Gardens held in Warsaw under this slogan will attract 270 firms from 9 countries. The 16th edition of these most important “green sector” fairs in Poland and Central and Eastern Europe will take place on 29-31 August at the EXPO XXI Centre, in Warsaw, Prądzyńskiego Str. 12/14.
Organisers – the Polish Nursery Association and Agencja Promocji Zieleni await exhibitors from nine countries - Poland, Austria, Belgium, France, Holland, Germany, Czech Republic and Italy and China. Foreign firms account for over 30% of the Exhibitors. New Exhibitors also account for 30% of the participants. Nursery gardeners from Germany and Holland are expected to be strongly represented. In large national stands visitors will be able to see the offer of leading traders from these countries. Plant producers from Italy and the Czech Republic are also going to make a strong presence. Stands with plants will account for over 50% of the total exhibition space. Young plants for further production, trees, bushes and vines for wholesalers and garden centres will be presented alongside a separate offer prepared with public green areas in mind. Stands with plants are located in the largest of the exhibition halls. In hall A (to the right) there will be firms presenting gardening technology, plant protection and care products, garden equipment and publications. Companies supplying nursery production machinery, irrigation systems, subsoil, fertilisers or flower pots will compete against each other. Some firms have also prepared a separate offer of products used in maintaining green areas. The garden fixtures and fittings section, presenting decorative flower pots, pavements, decorations and furniture, will play host to several major new exhibitors. One of the distinguishing features of the “Green is Life” Exhibition are the carefully composed displays. Many of them are likely to be prepared with the main slogan of the event in mind, i.e. “ART IN THE GARDEN”. The theme of the exhibition, but also its visual attractiveness draws the public, who visit the fairs on Saturday and Sunday. The first day of the event – Friday – is reserved for the professionals. The main customers of the Exhibition include the representatives of Polish and European nurseries, firms trading in plants and horticultural products, landscape architects and decorators, providers of green areas services. An increasing group are persons responsible for public green areas in towns and municipalities. For this reason, the Exhibition is preceded by a Conference devoted to municipal greenery, with attracts some 200 participants from all over the country. “Green Is Life” has for many years been a bridge between the West and the East. The Exhibition is visited by customers from all over Europe, in particular from Russia, Ukraine, Czech Republic, Hungary or the Baltic States – Lithuania, Latvia and Estonia. These fairs are a place where valuable information can be gained on the market situation, competition or new products. Launches of new products are prepared especially for the Exhibition. Exhibitors compete for the prestigious prizes and distinctions in competitions for the best products and services, such as “The Green Laurel” and the Novelty Plants competition.
The rank of the Exhibition is also demonstrated by the extensive programme of accompanying events. Apart from the “Green City” Conference, representatives of the trade: owners of garden centres and stores, will meet at a seminar entitled “The Art of Tempting the Client”. Besides, there will be meetings and presentations addressed to landscape gardeners and contractors devoted to the latest trends and landscape gardening technology. The offer of the Belgian horticultural products will be presented at a meeting organised by the Federation of Nurserymen and Growers.
The programme for the general public includes a number of presentations and lectures, as well as a bonsai exhibition and show, an exhibition of the winning products in the “GARDENS AND PARKS 2008 PRODUCT” competition organised by www.architekturakrajobrazu.info.
A unique event, closely connected with the name and this year’s slogan of the Exhibition, i.e. “Art in the Garden”, will be a live sculpture by Teresa Murak – a well-known Polish artists, representing the art of earth and performance. The work, prepared especially for the Exhibition, is called “Open Vessels, Pulsating Sculpture” and will be located at the entrance to the EXPO Centre.